In 2019, CASE introduced the Alumni Engagement Metrics survey, now known as CASE Insights on Alumni Engagement. This initiative was designed to help institutions measure alumni engagement across four key areas: Philanthropic, Volunteer, Experiential, and Communications. The goal was simple—provide a straightforward way to capture various types of alumni engagement annually.

Fast forward five years, and it’s time to reflect on how well we’ve implemented these metrics. Are we truly using the data to drive decisions and improve engagement strategies? Or are we just scratching the surface of what’s possible?

To effectively track and utilize alumni engagement data, having the right technology in place is crucial. Without it, gathering data from multiple sources, analyzing it, and making sense of it all becomes a daunting task. The right tech solutions allow us to automate data collection, integrate various data points seamlessly, and generate insightful analytics. Without these tools, we’re left guessing rather than making data-driven decisions.

But it’s not just about having the right tools. Another significant challenge is dealing with multiple systems that don’t communicate with each other, leading to data silos. When data is stored in separate, disconnected systems, it’s nearly impossible to get a comprehensive view of alumni engagement. This fragmentation leads to inefficiencies, inconsistencies, and missed opportunities to engage with alumni in meaningful ways.

Here’s how almabase simplifies tracking, reporting, and analyzing alumni engagement metrics:

1) Identify and categorize key touchpoints:

Almabase lets you easily track all the meaningful interactions alumni have with your institution. Whether you're running a mentorship program, planning a homecoming event, or hosting a giving day, you can identify and categorize touchpoints that matter most to you. You can even customize these touchpoints to fit your needs—like tracking who viewed an event page, opened an email, or made a donation. With Almabase, all this data is automatically captured and organized, making it easy to see the full picture without any manual data entry.

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2. Dive deeper with granular segmentation:

Almabase’s robust reporting tools allow you to generate specific reports with custom filters, so you can get as detailed as you need. Whether it's seeing who engaged with a particular campaign or tracking participation in events, you have the power to create reports that give you the insights you need. Plus, with pre-populated reports ready to use, you can hit the ground running without any extra hassle.

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3. Create custom program reports:

Almabase makes it simple to see how all your digital engagement initiatives are performing with custom program reports. In just three steps, you can tie together all your data—select your audience, choose what to track (emails, events, forms, etc.), and define what counts as participation. This way, you get a clear view of how each effort contributes to your overall goals.

4) Benchmark your progress:

Almabase also helps you understand how your engagement efforts compare to those of other institutions. By leveraging AI-driven data from peer institutions, you can see where you stand and identify areas for improvement. These insights are based on factors like institution type and contactable record size, helping you refine your strategies based on what’s working well for others.

With Almabase, you have everything you need to track, analyze, and improve your alumni engagement efforts, all in one place. Whether you’re looking to simplify data collection, generate detailed insights, or benchmark against peers, Almabase makes it easy.

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